All services Digital marketing

Ads that bring leads, not likes.

Paid campaigns on Meta, Google, TikTok and LinkedIn, content worth following, and fast follow-up on WhatsApp and email. You see every shilling, lead and sale in one dashboard, with a plain report each month.

Good for Product launches · Lead generation · Online stores · Events and sign-ups · NGO campaigns

Young people in The Youth Platform T-shirts dancing at a regional youth event
Campaigns Search GWGrace WanjiruAdministrator
Campaigns
Ad spend, OctoberKES 412K
Leads1,284
Cost per leadKES 321
CampaignPlatformCost per leadStatus
Open day, November Meta KES 248 Scaling up
Search, Nairobi Google KES 365 Steady
Gen Z intake TikTok KES 190 Testing
HR managers LinkedIn KES 1,120 Under review
Leads by platform, October
Meta Google TikTok LinkedIn
Ad spend, October KES 412K
What you get

Marketing you can measure.

We plan, run and report the whole funnel: the ads, the content, the follow-up and the numbers. You always know what was spent, what it brought in and what we are changing next.

01

Ads on four platforms

Meta, Google, TikTok and LinkedIn campaigns planned around your buyers, run and tuned by us.

02

Content worth following

A monthly calendar of posts, reels and articles, written and designed in our studio.

03

Every lead tracked

Each lead tagged with the ad it came from and followed until it becomes a sale or a no.

04

WhatsApp and email follow-up

Fast replies, templates and email sequences that turn interest into bookings and orders.

05

Community and creators

Comments and messages answered, and influencers briefed and tracked like any other channel.

06

A report in plain words

Weekly numbers and a monthly report on spend, leads, sales and what changes next.

The dashboard

Every shilling, every lead.

The Growth Dashboard puts campaigns, leads, content, messages and the monthly report in one place, updated as the ads run. Pick a module to see the screen.

Try it: open a module from the menu, click a record, filter the list.

GDGrowth DashboardGrowth Dashboard
Campaigns GWGrace WanjiruAdministrator
Campaigns
Ad spend, OctoberKES 412K
Leads1,284
Cost per leadKES 321
CampaignPlatformCost per leadStatus
Open day, November Meta KES 248 Scaling up
Search, Nairobi Google KES 365 Steady
Gen Z intake TikTok KES 190 Testing
HR managers LinkedIn KES 1,120 Under review
Leads by platform, October
Meta Google TikTok LinkedIn

Campaigns

Spend, leads and cost per lead on Meta, Google, TikTok and LinkedIn.

4 features
  • Every platform on one screen
  • Cost per lead and per sale
  • Budget moved to what works
  • Ad creatives tested side by side

Like what you see? Let us build yours.

We walk you through it on a call, map how your business works, and send a fixed-scope proposal in writing.

Custom built, not off the shelf. Every system we build is made to fit the client's needs: the modules, screens, wording and reports follow how your organisation works. The business, names and figures in this demo are examples.

Campaigns

Every shilling of spend, accounted for.

Spend, leads and cost per lead on Meta, Google, TikTok and LinkedIn.

  • Every platform on one screen
  • Cost per lead and per sale
  • Budget moved to what works
Campaigns Search GWGrace WanjiruAdministrator
Campaigns
Ad spend, OctoberKES 412K
Leads1,284
Cost per leadKES 321
CampaignPlatformCost per leadStatus
Open day, November Meta KES 248 Scaling up
Search, Nairobi Google KES 365 Steady
Gen Z intake TikTok KES 190 Testing
HR managers LinkedIn KES 1,120 Under review
Leads by platform, October
Meta Google TikTok LinkedIn
Ad spend, October KES 412K Leads: 1,284
Leads

Leads followed up the same hour.

Where each lead came from, and whether anyone followed up.

  • The ad behind every lead
  • Follow-up time per salesperson
  • Leads sent to your CRM or WhatsApp
Leads Search GWGrace WanjiruAdministrator
Leads
New this week318
Called within 1 hour72%
Not contacted19
LeadSourceReceivedStatus
Wambui Karanja Meta, open day ad Mon 12 Oct, 9:14 Called
Omondi Ouma Google search Mon 12 Oct, 10:02 WhatsApp sent
Abdi Noor Website chat Mon 12 Oct, 11:25 Visit booked
Lucy Naliaka TikTok form Sun 11 Oct, 21:40 Not contacted
Leads by day this week
Mon Tue Wed Thu Fri Sat Sun
Leadslive
Wambui Karanja Meta, open day ad Called
Omondi Ouma Google search WhatsApp sent
Abdi Noor Website chat Visit booked
Monthly report

One report, plain numbers.

One plain report a month: what we spent, what it brought, what changes.

  • Spend, leads and sales by channel
  • What worked and what we paused
  • Next month's plan and budget
October report Search GWGrace WanjiruAdministrator
October report
Return on ad spend3.1x
Sales from adsKES 1.3M
Cost per lead vs Sep-18%
ChannelSpendSalesNext month
Meta KES 186K KES 640K Scale up
Google KES 124K KES 452K Keep
TikTok KES 62K KES 118K Keep testing
LinkedIn KES 40K KES 70K Cut back
Sales from ads by month, KES K
Jun Jul Aug Sep Oct
October reportlive
Meta KES 186K Scale up
Google KES 124K Keep
TikTok KES 62K Keep testing
Results

Campaigns that moved people.

For The Youth Platform we ran pan-African social campaigns that reached more than 2.5 million people across East Africa and collected 120,000 signatures in 30 days. In all, we have run more than 500 campaigns in nine sectors, at an average return of three times ad spend.

See every live platform Youth Platform members dancing at an event, one wearing a TYP T-shirt Case study · NGO & Advocacy The Youth Platform Elevating regional advocacy through compelling storytelling and highly targeted digital distribution. 2.5M+Reach across East Africa120kSignatures collected in 30 days15Regional policies impacted Read the case study
How we work

Campaigns live in 21 working days.

  1. 01Days 1 to 5

    Audit and plan

    We look at your ads, pages, tracking and sales process, then agree targets and a budget.

  2. 02Days 6 to 12

    Set up tracking

    Pixels, conversion events, lead forms and the dashboard wired up before a shilling is spent.

  3. 03Days 13 to 21

    Launch and test

    Campaigns go live with several creatives each, and budget moves to what brings leads.

  4. 04Every month

    Report and improve

    Weekly numbers, a monthly report and review call, and the plan for the next month.

Tools we use Meta Ads · Google Ads · TikTok Ads · LinkedIn Ads · Google Analytics 4 · WhatsApp Business · Mailchimp · HubSpot · Pinch CRM

Questions

Before you ask.

How much should we spend on ads?

Enough to learn quickly. We agree a test budget for the first month, see which platforms bring leads at a cost that works for you, then move the money to what works. You always see exactly what was spent and what it brought.

Which platforms should we be on?

Wherever your buyers already spend time. Consumer brands usually start on Meta and TikTok, B2B firms on LinkedIn and Google search. We test with small budgets before committing to any one channel.

How do we know the ads are working?

Every lead is tagged with the ad it came from and followed to a sale or a no. The dashboard shows spend, leads, cost per lead and sales, and the monthly report says what we will change next.

Do you create the content too?

Yes. Our studio writes, designs and edits the ads, posts and reels, so the campaigns and your feed look like one brand. Photo and video shoots can be added when you need fresh material.

What does it cost?

It depends on the channels, the content and the ad budget. After a free scoping call you get a fixed-scope proposal in writing, so you know our fee before we start.

Let's fill your pipeline.

A free scoping call, then a fixed-scope proposal in writing.

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