01 / Grow
Paid & SEO
Daily ad-account ops across Meta, Google, TikTok and LinkedIn, built to convert, not impress.
Pinch · Made in Nairobi
We don’t pitch decks. We ship growth.
A creative + engineering team that owns the outcome, for African brands ready to scale.
- Brands
- 120+
- Industries
- 9
- Markets
- 14
- Studios
- 2
RobinsonCo-founder
EdwinCo-founder
RachelTeam Lead
WilsonInnovation Lead
JohnSEO Specialist
JamesNew recruit
Meet the teamKenya & Zambia
NairobiKenya · HQ
LusakaZambia
Strategy that ships. Creative that moves. Engineering that scales.
120+Brands
500+
Brands grown
9
Sectors served
14
Markets reached
2wks
Avg. onboarding
We’re Pinch Africa, a Nairobi-based digital growth team. Performance marketing, websites & systems, photo & video, AI ops, and brand strategy under one roof. One accountable lead per project.
Built for African brands going regional, from hardwood mills in Karen to HR platforms in Lagos. We started as performance marketers and grew into a full-stack team. The same people who pitch you also ship the work.
Sectors we ship for
Hardwood & Manufacturing
Education
NGOs & Advocacy
HR Tech
E-commerce
Leadership
Hospitality & Travel
Financial Services
Sustainability
02 / Build
Web & Systems
Fast, scalable websites, e-commerce storefronts and internal tools, shipped with proper handoff.
03 / Ship
Photo & Film
Brand films, photography and social cuts: concept, shoot and re-cut for every channel.
04 / Scale
AI & Ops
Workflows, agents and automations that take repetitive work off your team, plugged into the tools you already use.
Grow
Paid social, SEO and growth campaigns built to convert. Daily ad-account ops across Meta, Google, TikTok and LinkedIn.
Build
Fast, scalable websites, e-commerce storefronts and internal tools, shipped with proper documentation and handoff.
Ship
Brand films, photography, social cuts and creative: concept, shoot and re-cut for every channel from TikTok to TV.
Scale
Workflows, AI agents and automations that take repetitive work off your team plate, plugged into the tools you already use.
What Pinch stands for
P
I
N
C
H
Five letters. Five things we won't compromise on.
P·I·N·C·H: the five values written into our brand book and into how we run every project. #PinchDelivers.
Value 01
Passion.
We treat your brand like ours. Every brief gets the same hunger and pride we bring to our own work, because lukewarm energy never built a memorable brand.
Value 02
Innovation.
New tools, new formats, new angles. We test the latest in AI, performance media and design systems so your work stays a step ahead, not a season behind.
Value 03
Nimbleness.
Small senior team, no agency drag. We move at startup speed (ship in days, iterate in hours) while staying accountable to the strategy.
Value 04
Customer Focus.
Your customer is the brief. We design, write, shoot and ship for the human on the other side of the screen, not for awards, not for our portfolio, not for the algorithm.
Value 05
High Standards.
If it isn't right, it doesn't ship. Every photo, line of code, ad creative and report passes a quality bar we set ourselves, the kind that earns repeat business, not regret.
We simplify, clarify, and disseminate.
We believe in the power of digital to transform organizations and drive positive change. Three operating principles anchor every brief, every project, every Monday.
Cut through the noise.
We use data-driven strategies to communicate your message clearly and effectively across every digital platform that matters. Nothing more.
Resonate with the right audience.
We make sure your message reaches people where they already are, engaging them with content that matters, not noise that bounces.
Amplify reach, multiply impact.
We leverage every relevant digital channel to spread your message far and wide, maximising reach, influence, and measurable conversion.
The Pinch team
Formally trained. Full-time. Always accountable.
Communication strategists, web developers and visual user-interface designers. All full-time, all under one roof. Click any face for the full bio.
10.5yrsAvg. experience
2.6yrsAvg. tenure
100%Full-time
The Pinch dispatch
Sharp African growth notes, every other week.
Real campaigns we ran, what worked, what didn’t, and the playbooks we’re testing this month. No filler, no cross-promo.
- Bi-weekly
- 2-min read
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