Latest posts
WhatsApp Cloud API vs Baileys in 2026: which one for African SMEs?
Cloud API is official; Baileys is unofficial. We’ve shipped both. Here’s when each one wins and the pitfalls we’ve hit deploying multi-tenant WhatsApp for Kenyan, Ugandan and Zambian businesses.
M-Pesa checkout on Shopify or WooCommerce: a deployment guide
Daraja, Lipa Na M-Pesa Online, STK Push — the acronyms hide a real complexity tax. Step-by-step on integrating M-Pesa into a Kenyan e-commerce store, with the gotchas no documentation tells you.
The East Africa SEO playbook for 2026
What actually moves rankings in Kenyan, Tanzanian and Ugandan search results today. Schema, GBP, local link-building, content cadence — with the priorities ordered by ROI.
Running paid social on a KES 50k/month budget
You can’t out-spend the big brands. So spend smarter. Audience layering, creative rotation cadence, and the bidding model that’s working for our small-budget retainers right now.
AI for African SMEs: what to actually build (not just chatbots)
Everyone’s pitching chatbots. The real ROI is in document OCR, call-recording analysis, and workflow automation. Three concrete builds we’ve shipped for clients this year.
Agency fatigue: why it happens and how to fix it
Most agency relationships sour after month 4. We surveyed 47 marketing leads on what kills the partnership and what makes the good ones last 3+ years.
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