Pinch Africa: Igniting Digital Growth Across Africa

Welcome
(A message from the CEO)
At Pinch Africa, we’re more than just a digital agency; we’re storytellers, strategists, and growth
catalysts. We champion the transformative power of digital to empower organizations across
Africa. Since 2018, we’ve been on a mission to simplify, clarify, and amplify the voices of
businesses, NGOs, and public sector entities, helping them navigate the dynamic digital
landscape and achieve their goals.
Our approach is rooted in a deep understanding of the African context. We go beyond vanity
metrics, focusing on crafting compelling narratives, targeted campaigns, and impactful digital
experiences that resonate with your audience and drive meaningful results.
We invite you to delve into this profile and discover how Pinch Africa can be your trusted partner
in igniting digital growth and achieving lasting impact.
About Us
Our Story
Pinch Africa emerged from a vision to bridge the digital divide and empower African
organizations with the tools and expertise to thrive in the digital age. Our founders, Robinson
Mwaniki and Edwin Mule, combined their passion for technology and marketing to establish the
company in Nairobi, Kenya. Robinson, a seasoned marketing strategist with a keen
understanding of the African market, recognized the need for digital solutions tailored to the
continent’s unique landscape. Edwin, a skilled web developer and technology enthusiast,
brought the technical prowess to translate this vision into reality.
Our early success was marked by securing key partnerships with organizations like WACI
Health and the Zambian Youth Platform. These collaborations allowed us to demonstrate our
capabilities in crafting impactful digital campaigns, developing user-friendly websites, and
managing engaging virtual events.
Over the years, we’ve broadened our horizons, expanding our services to encompass
performance marketing, branding, content creation, and more. We’ve proudly served a diverse
clientele, including NGOs, corporations, government agencies, and entrepreneurs, helping them
harness the power of digital to achieve their objectives.
Our team, now comprising 20 dedicated professionals, is the driving force behind our success.
Each member brings a unique blend of skills and expertise, fostering a collaborative and
dynamic environment where innovation thrives.
Our Philosophy
We believe in the power of digital to transform organizations and drive positive change. Our
approach is centered on three core principles:
● Simplify: We cut through the noise, using data-driven strategies to communicate your
message clearly and effectively across various digital platforms.
● Clarify: We ensure your message resonates with your target audience, reaching them on
the platforms they frequent and engaging them with content that matters.
● Disseminate: We amplify your reach, leveraging digital channels to spread your message
far and wide, maximizing your impact and influence.
Our Values: PINCH
● Passionate (P): We are driven by a deep passion for what we do, infusing enthusiasm
and dedication into every project.
● Innovative (I): We embrace creativity and constantly seek new and better ways to serve
our clients, staying ahead of the digital curve.
● Nimble (N): We are adaptable and responsive, adjusting our strategies and approaches
to meet the evolving needs of our clients and the dynamic digital landscape.
● Customer-centric (C): We place our clients at the heart of everything we do, building
strong relationships based on trust, transparency, and collaboration.
● High Standards (H): We are committed to delivering exceptional quality in everything we
do, exceeding client expectations and setting industry standards.
Our Team
● Robinson Mwaniki, Business Development Executive: Robinson is a marketing and
technology consultant with over a decade of experience helping businesses enhance their
online presence.
● Edwin Mule, Chief Technical Officer: Edwin is a lead web developer and client manager
with expertise in customizing and extending content management systems.
● Solomon Mwanga, Lead Web Developer & Graphic Designer: Solomon brings a
wealth of experience in programming, graphic design, and website development.
● Halliday Muleshe, Social Media & Content Specialist: Halliday is a creative
professional specializing in content creation, copywriting, and social media management.
● Rachel Mazera, Digital Marketing & Communication Specialist: Rachel develops and
executes digital marketing strategies, creates engaging campaigns, and monitors
performance for optimal results.
● Derrick Mutimuli, Web Developer & Graphic Designer: Derrick is a skilled web
developer and graphic designer with expertise in creating visually appealing and
functional websites.
Our Services
Performance Marketing
We specialize in crafting and executing high-impact digital advertising campaigns across
platforms like Google Ads, LinkedIn Ads, Facebook, and Instagram. Our data-driven approach
ensures your campaigns reach the right audience with the right message, maximizing your
return on investment.
● Targeted Advertising: We utilize advanced targeting options to ensure your ads are
seen by the most relevant audience, increasing your chances of conversions.
● Compelling Ad Creatives: Our creative team designs visually appealing and engaging
ad creatives that capture attention and drive clicks.
● Campaign Optimization: We continuously monitor and optimize your campaigns to
improve performance and ensure you get the most out of your advertising budget.
● Detailed Reporting: We provide transparent and comprehensive reports on your
campaign performance, so you can see the results of your investment.
Website Design and Development
We create stunning, user-friendly websites tailored to your specific needs and goals. From clean
and modern designs to complex e-commerce platforms, we build websites that captivate visitors
and drive conversions.
● User-Centric Design: We focus on creating websites that are easy to navigate, visually
appealing, and provide a positive user experience.
● Responsive Design: We ensure your website looks and functions flawlessly across all
devices, from desktops to mobile phones.
● E-commerce Solutions: We develop robust e-commerce platforms that enable you to
sell your products or services online seamlessly.
● Custom Development: We offer custom website development services to meet your
unique business requirements and integrate with your existing systems.
Google Analytics and Conversion Tracking
We provide expert setup and configuration of Google Analytics, enabling you to gain deep
insights into your website traffic and user behavior. We also implement robust conversion
tracking to measure the effectiveness of your campaigns and identify areas for optimization.
● Google Analytics Setup: We ensure your Google Analytics account is properly
configured to track the metrics that matter most to your business.
● Conversion Tracking: We set up conversion tracking to measure the actions users take
on your website, such as form submissions, purchases, and downloads.
● Data Analysis: We analyze your website data to identify trends, opportunities, and areas
for improvement, helping you make informed decisions.
CRM Integration
We seamlessly connect your website forms to your CRM system, allowing you to capture
valuable leads and nurture them through personalized automated campaigns.
● Lead Capture: We integrate your website forms with your CRM to automatically capture
leads and their information.
● Automated Workflows: We set up automated email sequences and workflows to nurture
leads and guide them through the sales funnel.
● Personalized Communication: We help you personalize your communication with leads
based on their behavior and preferences, increasing engagement and conversions.
Videography, Photography, and Documentaries
We bring your stories to life through compelling visual content. Whether it’s a captivating
promotional video, stunning photography, or an impactful documentary, we create visuals that
resonate with your audience.
● Video Production: We produce high-quality videos that capture attention, tell your story,
and inspire action.
● Photography: Our professional photographers capture stunning images that showcase
your brand, products, or services in the best light.
● Documentaries: We create impactful documentaries that raise awareness, inspire
change, and tell compelling stories.
Digital Events and Conference Management
We provide end-to-end solutions for your virtual and hybrid events, from conceptualization and
planning to execution and post-event analysis.
● Event Planning: We help you plan and organize your digital events, including platform
selection, speaker management, and attendee engagement strategies.
● Event Execution: We manage the technical aspects of your events, ensuring a smooth
and engaging experience for attendees.
● Post-Event Analysis: We provide detailed reports on event performance, including
attendee feedback and key metrics.
Branding and Content Creation
We help you establish a strong brand identity through the development of comprehensive
branding manuals, compelling content creation, and strategic messaging.
● Brand Strategy: We work with you to define your brand identity, values, and target
audience.
● Visual Identity: We create a visual identity that reflects your brand personality and
resonates with your audience.
● Content Marketing: We develop and execute content marketing strategies that engage
your audience and drive results.
Our Expertise
Non-profit Organizations
We understand the unique challenges and opportunities faced by NGOs. We leverage our
expertise to help non-profits amplify their message, reach wider audiences, and achieve their
mission.
● Fundraising Campaigns: We create and manage digital fundraising campaigns that
inspire donations and support. This includes developing compelling narratives, designing
visually appealing donation pages, and leveraging social media and email marketing to
reach potential donors. We also provide guidance on setting realistic fundraising goals,
tracking progress, and expressing gratitude to donors.
● Awareness Campaigns: We develop and execute awareness campaigns that raise
awareness for your cause and engage your target audience. This includes crafting
impactful messages, designing shareable content, and utilizing social media, online
advertising, and public relations to reach a wider audience. We also track campaign
performance and provide insights to optimize reach and engagement.
● Volunteer Recruitment: We help you attract and recruit volunteers through targeted
digital marketing campaigns. This includes identifying your ideal volunteer profiles,
creating engaging recruitment materials, and utilizing social media, online job boards, and
your website to reach potential volunteers. We also assist with volunteer onboarding and
communication strategies.
● Community Building: We help you build and engage an online community around your
cause. This includes developing a social media strategy, creating interactive content, and
fostering a sense of belonging among your supporters. We also provide guidance on
managing online communities, responding to comments and messages, and fostering
positive interactions.
● Advocacy and Policy Influence: We assist NGOs in leveraging digital channels for
advocacy and policy influence. This includes developing advocacy strategies, creating
online petitions, mobilizing supporters for online campaigns, and engaging with
policymakers on social media. We also provide guidance on utilizing data and analytics to
inform advocacy efforts.
Corporations
We partner with businesses of all sizes to enhance their online presence, drive sales, and build
lasting brand loyalty.
● Digital Marketing Strategy: We develop comprehensive digital marketing strategies that
align with your business goals and target audience. This includes conducting market
research, identifying key performance indicators (KPIs), and outlining a roadmap for
achieving your objectives.
● Lead Generation: We implement strategies to generate high-quality leads for your
business. This includes utilizing SEO, content marketing, social media marketing, and
paid advertising to attract potential customers and capture their information.
● Brand Building: We help you build a strong and recognizable brand online. This includes
developing a consistent brand identity, creating engaging content, and managing your
online reputation.
● Sales Growth: We implement strategies to drive sales and revenue growth. This includes
optimizing your website for conversions, utilizing e-commerce platforms, and leveraging
social media and email marketing to promote your products or services.
● Customer Relationship Management: We help you build and maintain strong customer
relationships through personalized communication and engagement strategies. This
includes utilizing CRM systems, email marketing, and social media to nurture customer
relationships and foster loyalty.
Public Officials and Government Agencies
We assist public sector organizations in effectively communicating with their constituents and
achieving their public service goals.
● Citizen Engagement: We develop and implement strategies to engage citizens and
foster transparency. This includes utilizing social media, online forums, and government
websites to communicate with the public, gather feedback, and promote government
initiatives.
● Public Information Dissemination: We help government agencies effectively
disseminate public information through various digital channels. This includes creating
informative content, utilizing social media, and managing government websites to ensure
citizens have access to accurate and up-to-date information.
● Crisis Communication: We assist government agencies in managing crisis
communication effectively. This includes developing crisis communication plans, utilizing
social media for real-time updates, and managing online sentiment during critical
situations.
● Policy Advocacy: We help government agencies advocate for policies and initiatives
through digital channels. This includes creating online campaigns, mobilizing public
support, and engaging with stakeholders online.
Entrepreneurs
We empower entrepreneurs with the digital tools and strategies they need to launch and grow
successful businesses.
● Start-up Support: We provide comprehensive support for start-ups, including website
development, branding, and digital marketing strategy.
● Online Presence Building: We help entrepreneurs establish a strong online presence
through website development, social media marketing, and content creation.
● Growth Hacking: We implement growth hacking strategies to accelerate business growth
and reach a wider audience.
● E-commerce Solutions: We develop e-commerce platforms that enable entrepreneurs to
sell their products or services online.
● Mentorship and Guidance: We provide mentorship and guidance to entrepreneurs on
navigating the digital landscape and achieving their business goals.
Marketing CRM Solution
We offer a powerful Marketing CRM solution specifically designed for African businesses. This
platform streamlines customer communication, tracks marketing performance, and provides
actionable insights to drive growth.
● Omnichannel Communication: Manage all your customer interactions across various
channels, including WhatsApp, Facebook Messenger, and phone calls, within a unified
platform.
● Campaign Tracking: Track the performance of your marketing campaigns across
different channels, including billboards, radio ads, and digital advertising platforms.
● Lead Management: Capture, segment, and nurture leads effectively, guiding them
through the sales funnel and improving conversion rates.
● Detailed Reporting: Gain valuable insights into your marketing performance with
comprehensive reports and analytics.
This detailed breakdown of Pinch Africa’s expertise showcases your deep understanding of
various client needs and your ability to provide tailored solutions for each sector. It emphasizes
your commitment to empowering organizations across Africa with the digital tools and strategies
they need to succeed.
Our Expertise
Non-profit Organizations
We understand the unique challenges and opportunities faced by NGOs. We leverage our
expertise to help non-profits amplify their message, reach wider audiences, and achieve their
mission.
● Fundraising Campaigns: We create and manage digital fundraising campaigns that
inspire donations and support. This includes developing compelling narratives, designing
visually appealing donation pages, and leveraging social media and email marketing to
reach potential donors. We also provide guidance on setting realistic fundraising goals,
tracking progress, and expressing gratitude to donors.
● Awareness Campaigns: We develop and execute awareness campaigns that raise
awareness for your cause and engage your target audience. This includes crafting
impactful messages, designing shareable content, and utilizing social media, online
advertising, and public relations to reach a wider audience. We also track campaign
performance and provide insights to optimize reach and engagement.
● Volunteer Recruitment: We help you attract and recruit volunteers through targeted
digital marketing campaigns. This includes identifying your ideal volunteer profiles,
creating engaging recruitment materials, and utilizing social media, online job boards, and
your website to reach potential volunteers. We also assist with volunteer onboarding and
communication strategies.
● Community Building: We help you build and engage an online community around your
cause. This includes developing a social media strategy, creating interactive content, and
fostering a sense of belonging among your supporters. We also provide guidance on
managing online communities, responding to comments and messages, and fostering
positive interactions.
● Advocacy and Policy Influence: We assist NGOs in leveraging digital channels for
advocacy and policy influence. This includes developing advocacy strategies, creating
online petitions, mobilizing supporters for online campaigns, and engaging with
policymakers on social media. We also provide guidance on utilizing data and analytics to
inform advocacy efforts.
Corporations
We partner with businesses of all sizes to enhance their online presence, drive sales, and build
lasting brand loyalty.
● Digital Marketing Strategy: We develop comprehensive digital marketing strategies that
align with your business goals and target audience. This includes conducting market
research, identifying key performance indicators (KPIs), and outlining a roadmap for
achieving your objectives.
● Lead Generation: We implement strategies to generate high-quality leads for your
business. This includes utilizing SEO, content marketing, social media marketing, and
paid advertising to attract potential customers and capture their information.
● Brand Building: We help you build a strong and recognizable brand online. This includes
developing a consistent brand identity, creating engaging content, and managing your
online reputation.
● Sales Growth: We implement strategies to drive sales and revenue growth. This includes
optimizing your website for conversions, utilizing e-commerce platforms, and leveraging
social media and email marketing to promote your products or services.
● Customer Relationship Management: We help you build and maintain strong customer
relationships through personalized communication and engagement strategies. This
includes utilizing CRM systems, email marketing, and social media to nurture customer
relationships and foster loyalty.
Public Officials and Government Agencies
We assist public sector organizations in effectively communicating with their constituents and
achieving their public service goals.
● Citizen Engagement: We develop and implement strategies to engage citizens and
foster transparency. This includes utilizing social media, online forums, and government
websites to communicate with the public, gather feedback, and promote government
initiatives.
● Public Information Dissemination: We help government agencies effectively
disseminate public information through various digital channels. This includes creating
informative content, utilizing social media, and managing government websites to ensure
citizens have access to accurate and up-to-date information.
● Crisis Communication: We assist government agencies in managing crisis
communication effectively. This includes developing crisis communication plans, utilizing
social media for real-time updates, and managing online sentiment during critical
situations.
● Policy Advocacy: We help government agencies advocate for policies and initiatives
through digital channels. This includes creating online campaigns, mobilizing public
support, and engaging with stakeholders online.
Entrepreneurs
We empower entrepreneurs with the digital tools and strategies they need to launch and grow
successful businesses.
● Start-up Support: We provide comprehensive support for start-ups, including website
development, branding, and digital marketing strategy.
● Online Presence Building: We help entrepreneurs establish a strong online presence
through website development, social media marketing, and content creation.
● Growth Hacking: We implement growth hacking strategies to accelerate business growth
and reach a wider audience.
● E-commerce Solutions: We develop e-commerce platforms that enable entrepreneurs to
sell their products or services online.
● Mentorship and Guidance: We provide mentorship and guidance to entrepreneurs on
navigating the digital landscape and achieving their business goals.
Marketing CRM Solution
We offer a powerful Marketing CRM solution specifically designed for African businesses. This
platform streamlines customer communication, tracks marketing performance, and provides
actionable insights to drive growth.
● Omnichannel Communication: Manage all your customer interactions across various
channels, including WhatsApp, Facebook Messenger, and phone calls, within a unified
platform.
● Campaign Tracking: Track the performance of your marketing campaigns across
different channels, including billboards, radio ads, and digital advertising platforms.
● Lead Management: Capture, segment, and nurture leads effectively, guiding them
through the sales funnel and improving conversion rates.
● Detailed Reporting: Gain valuable insights into your marketing performance with
comprehensive reports and analytics.
This detailed breakdown of Pinch Africa’s expertise showcases your deep understanding of
various client needs and your ability to provide tailored solutions for each sector. It emphasizes
your commitment to empowering organizations across Africa with the digital tools and strategies
they need to succeed.
Case Studies
Case Study 1: IAVI – Africa Health R&D Week
● Challenge: IAVI, a non-profit research organization, needed support to host their annual
Africa Health R&D Week virtually, ensuring smooth presentations, engaging online
interactions, and a professional feel.
● Solution: Pinch Africa provided full technical support, including pre-event planning, live
session management (with interactive elements like Mentimeter), and post-event
production (speaker quotes, YouTube repackaging).
● Results: High attendance, active participation, and positive feedback from both IAVI and
attendees.
● Values: This showcases Pinch Africa’s Passion for empowering clients through tech,
Customer-centric approach by tailoring the support to IAVI’s needs, and High
Standards in execution and follow-up.
Case Study 2: Zambian Youth Platform – Youth Prevention Advocacy Campaign (Y-PAC)
● Challenge: ZYP aimed to engage young people in HIV prevention advocacy, requiring a
digital strategy to spread their message and encourage active participation.
● Solution: Pinch Africa created a multi-stage digital campaign, including pre-event
promotion, live event documentation, and post-event content to sustain momentum.
● Results: Over 1,000 live stream viewers, 20,000+ young people involved in nominations
and voting, and continued online discussions after the event.
● Values: Highlights Pinch Africa’s Innovation in using digital tools for engagement,
Nimble response to the campaign’s specific needs, and commitment to Impact by
empowering youth on a critical issue.
Case Study 3: Global Fund Advocates Network (GFAN) – 20th Anniversary Campaign
● Challenge: GFAN wanted to celebrate the Global Fund’s 20th anniversary by showcasing
its impact and mobilizing support across Africa.
● Solution: Pinch Africa designed a digital campaign with a photobook, virtual torch
caravan across 7 countries, and social media mobilization of communities and media.
● Results: The campaign reached a wide audience, mobilized civil society from 20
countries, and effectively raised awareness about the Global Fund’s work.
● Values: Demonstrates Pinch Africa’s Passion for impactful storytelling, Innovation in
using the virtual torch for symbolic engagement, and commitment to Impact by supporting
GFAN’s advocacy.
Case Study 4: Garrett Metal Detectors – Expanding Reach in Africa
● Challenge: Garrett needed to reach more gold prospectors in Africa, overcoming
challenges like varied internet access and the need for localized messaging.
● Solution: Pinch Africa used targeted social media ads (localized by country), partnered
with local influencers, implemented call tracking, and created educational content to build
authority.
● Results: Over 2 million website clicks, 1,200+ leads generated, and a 65% conversion
rate, demonstrating effective targeting and engagement.
● Values: Showcases Pinch Africa’s Customer-centric approach by understanding
Garrett’s specific needs, Innovation in using a multi-faceted strategy, and High
Standards in achieving strong results.
Case Study 5: TNL Motors – Building Digital Presence
● Challenge: TNL Motors, starting at the peak of COVID-19, needed to strengthen its
online presence and highlight its services as a quality truck dealer in Kenya.
● Solution: Pinch Africa provided digital marketing consultancy, likely including website
optimization, social media marketing, and content creation to showcase TNL’s offerings.
● Results: Over 1 million website clicks, 600,000+ people reached on social media, and
850+ leads generated, demonstrating significant online growth.
● Values: Reflects Pinch Africa’s Nimble response to the challenges of the pandemic,
Customer-centric focus on TNL’s goals, and ability to deliver High Standards in online
reach and lead generation.
Case Study 6: KUPA Kenya – Driving Membership Sign-ups
● Challenge: KUPA Kenya, a community welfare association, needed to increase
membership sign-ups and strengthen its digital presence.
● Solution: Pinch Africa focused on information-rich content, including videos and posters
highlighting KUPA’s services, and likely utilized online platforms and social media
promotion.
● Results: In 3 months, the campaigns reached over 570,000 people, generated 600+
leads and sign-ups (including via USSD and app), with a 55% conversion rate.
● Values: Showcases Pinch Africa’s Customer-centric approach by tailoring the strategy
to KUPA’s needs, Innovation in using diverse channels (USSD, app, website), and focus
on Impact by supporting a community-focused organization.
Case Study 7: Ukulima Sacco – Website Design and Rebranding
● Challenge: Ukulima Sacco needed a new website that was modern, user-friendly, and
better reflected their brand identity. Pinch Africa had previously designed their old website,
so they needed to update and rebrand it.
● Solution: Pinch Africa redesigned and developed the Ukulima Sacco website, focusing
on a fresh visual design, improved user experience, and enhanced functionality to meet
the Sacco’s evolving needs.
● Results: The new website provided a more engaging and informative platform for
Ukulima Sacco, likely leading to increased member satisfaction and online engagement.
● Values: This demonstrates Pinch Africa’s Customer-centric approach by understanding
the client’s evolving needs and High Standards in delivering a website that met those
needs. It also shows their Innovation in keeping up with design trends and technology to
improve upon their past work.
Case Study 8: Apstar Sacco – A Second Chance at a First Impression
● Challenge: Apstar Sacco, recognizing the importance of a strong online presence,
wanted a website that was both visually appealing and user-friendly.
● Solution: Pinch Africa designed and developed a website that effectively showcased
Apstar Sacco’s services and provided a positive user experience for their members.
● Results: The new website helped Apstar Sacco enhance their online presence and
improve member engagement.
● Values: This highlights Pinch Africa’s ability to understand the client’s needs
(Customer-centric) and deliver a website that met those needs with High Standards of
design and functionality.
Case Study 9: Bomba Africa – Website and Digital Marketing
● Challenge: Bomba Africa, specializing in water and energy solutions, needed to establish
a strong online presence and generate leads for its services.
● Solution: Pinch Africa designed and developed their website (https://bombaafrica.com)
and implemented performance marketing across Google Ads, LinkedIn Ads, Facebook,
and Instagram.
● Results: The website effectively showcased Bomba Africa’s expertise, and the
performance marketing drove a steady flow of qualified leads, increasing brand
awareness and potential for sales.
● Values: This reflects Pinch Africa’s Customer-centric approach by providing a tailored
solution, High Standards in website design and campaign execution, and Passion for
helping businesses like Bomba Africa grow through digital.
Case Study 10: Spot Tracking – GPS Tracking Solutions
● Challenge: Spot Tracking, offering GPS tracking solutions, wanted to enhance online
visibility and drive conversions for its services.
● Solution: Pinch Africa designed and developed their website (https://spot.co.ke/tracking/)
and implemented performance marketing across Google Ads, LinkedIn Ads, Facebook,
and Instagram.
● Results: The website effectively presented Spot Tracking’s services, and the
performance marketing led to a significant increase in leads and sales.
● Values: This shows Pinch Africa’s High Standards in website design and campaign
effectiveness, Customer-centric focus on meeting Spot Tracking’s needs, and Passion
for helping businesses leverage digital for growth.
Case Study 11: WACI Health – Website, Events, and Social Media
● Challenge: WACI Health, a non-profit, wanted to strengthen its online presence, engage
its community, and promote health advocacy initiatives.
● Solution: Pinch Africa designed and developed their website (www.wacihealth.org) and
supported their digital events, campaigns, and social media outreach.
● Results: The website became a central hub for WACI Health, and the digital initiatives
increased community engagement and amplified their advocacy messages.
● Values: This demonstrates Pinch Africa’s Customer-centric approach by understanding
the needs of a non-profit, Innovation in using diverse digital channels, and commitment
to Impact by supporting WACI Health’s mission.
Case Study 12: MK Africa – GRI Registration Services
● Challenge: MK Africa, a consulting firm, wanted to promote its GRI (Global Reporting
Initiative) registration services globally.
● Solution: Pinch Africa designed and developed their website (https://mk-africa.com) and
implemented global performance marketing campaigns across Google Ads, LinkedIn Ads,
Facebook, and Instagram.
● Results: The website showcased MK Africa’s expertise, and the performance marketing
generated qualified leads for their GRI registration services, increasing brand awareness
and global reach.
● Values: This highlights Pinch Africa’s High Standards in website design and targeted
marketing, Customer-centric approach by understanding MK Africa’s global focus, and
Passion for helping businesses expand their reach.
Case Study 13: Raisin Capital – Financial Services
● Challenge: Raisin Capital, a financial services provider, needed to enhance its online
presence and attract potential investors.
● Solution: Pinch Africa designed and developed their website (https://raisin.co.ke/) and
implemented performance marketing across Google Ads, LinkedIn Ads, Facebook, and
Instagram.
● Results: The website effectively presented Raisin Capital’s services, and the
performance marketing generated leads and increased brand visibility within the financial
sector.
● Values: This reflects Pinch Africa’s Customer-centric approach by tailoring the solution
to the financial industry, High Standards in website design and campaign execution, and
Passion for helping businesses like Raisin Capital grow.
Case Study 14: Capital Connect – Connecting Businesses
● Challenge: Capital Connect, focused on connecting businesses, needed a strong online
presence to attract users and facilitate connections.
● Solution: Pinch Africa designed and developed their website
(https://capitalconnect.africa/) and implemented performance marketing across Google
Ads, LinkedIn Ads, Facebook, and Instagram.
● Results: The website became a central platform for Capital Connect, and the
performance marketing drove user engagement and expanded their network.
● Values: This shows Pinch Africa’s Innovation in designing a platform for business
connections, High Standards in website development and marketing, and Passion for
supporting innovative business models like Capital Connect.
Case Study 15: S3 Education Consultants – Reaching Students Across Borders
● Challenge: S3 Education Consultants needed to reach students in various countries with
their education consulting and placement services, including promoting clearing
campaigns and international education fairs.
● Solution: Pinch Africa designed and developed their website (https://s3education.com/)
and implemented performance marketing across Google Ads, LinkedIn Ads, Facebook,
and Instagram, with targeted campaigns for different countries and student demographics.
● Results: The website showcased S3’s services, and the performance marketing
effectively reached students in various countries, driving inquiries and participation in their
programs.
● Values: This demonstrates Pinch Africa’s Customer-centric approach by understanding
the need to reach students across borders, Innovation in using targeted campaigns for
different demographics, and Passion for supporting educational opportunities.
Case Study 16: Merican Kitchens, Timeless Timber, Paradise Farm Cottages – Website
and Digital Marketing for Diverse Industries
● Challenge: These businesses, spanning kitchen solutions, timber products, and
hospitality, needed to enhance their online presence and reach their target customers.
● Solution: Pinch Africa provided website design and development for each business
(https://www.mericanltd.com/, https://www.timelesstimber.co.ke/,
https://paradisefarmcottagesmbui.com) and implemented performance marketing across
Google Ads, LinkedIn Ads, Facebook, and Instagram, tailored to their specific industries
and customer profiles.
● Results: The websites effectively showcased each business’s offerings, and the
performance marketing drove leads, increased brand awareness, and contributed to
business growth.
● Values: This reflects Pinch Africa’s versatility and Customer-centric approach by
tailoring solutions to diverse industries, High Standards in website design and marketing
execution, and Passion for helping businesses of all types succeed online.
Case Study 17: Inuka Properties Homes – Real Estate Marketing
● Challenge: Inuka Platinum Homes, a real estate developer, likely needed to generate
interest in their properties and drive sales.
● Solution: While the exact details aren’t provided, Pinch Africa likely used a combination
of digital strategies, potentially including:
○ Targeted advertising on social media and Google Ads to reach potential
homebuyers.
○ High-quality photography and virtual tours to showcase the properties.
○ Lead generation campaigns to capture inquiries and nurture potential clients.
● Results: Although specific results aren’t mentioned, the campaign likely aimed to
increase brand visibility for Inuka Platinum Homes and generate leads, contributing to
their sales efforts.
● Values: This potentially showcases Pinch Africa’s Customer-centric approach by
understanding the real estate market, Innovation in using visual content to showcase
properties, and Passion for helping businesses like Inuka Platinum Homes succeed.
Note: Since this case study is very brief in the provided material, you might want to expand it
with more specific details if available.
Case Study 18: The Youth Platform (TYP) – Website Development
● Challenge: The Youth Platform (TYP), a youth-focused organization, needed a website to
serve as a central hub for their programs and initiatives.
● Solution: Pinch Africa designed and developed a website for TYP
(https://theyouthplatform.org/), likely focusing on user experience, accessibility, and
relevant content for their target audience.
● Results: The website likely provided TYP with a platform to showcase their work, engage
young people, and promote their programs.
● Values: This demonstrates Pinch Africa’s Customer-centric approach by understanding
the needs of a youth organization, High Standards in website design and development,
and commitment to Impact by supporting TYP’s mission.
Case Study 19: Stop TB Partnership Kenya – Website Development
● Challenge: Stop TB Partnership Kenya, a non-profit focused on tuberculosis prevention
and care, needed a website to raise awareness and provide information about their work.
● Solution: Pinch Africa designed and developed a website for Stop TB Partnership Kenya
(https://stoptbkenya.org/), likely focusing on clear communication, accessibility, and
resources related to TB.
● Results: The website likely served as a platform to educate the public about TB, promote
prevention and care services, and advocate for policies to combat the disease.
● Values: This highlights Pinch Africa’s Customer-centric approach by understanding the
needs of a health-focused non-profit, High Standards in website design and
development, and commitment to Impact by supporting Stop TB Partnership Kenya’s
mission.
Case Study 20: PAL Network – Website Development
● Challenge: PAL Network, an NGO focused on learning and education, needed a website
to showcase their work and resources.
● Solution: Pinch Africa designed and developed a website for PAL Network
(https://palnetwork.org/), likely focusing on presenting their research, programs, and
advocacy efforts in an accessible and informative way.
● Results: The website likely served as a platform to disseminate PAL Network’s research
findings, promote their programs, and engage with stakeholders in the education sector.
● Values: This demonstrates Pinch Africa’s Customer-centric approach by understanding
the needs of an education-focused NGO, High Standards in website design and
development, and commitment to Impact by supporting PAL Network’s mission.
Case Study 21: AWIBA Network – Empowering African Women in Business
● Challenge: AWIBA Network, a non-profit supporting African women in business, needed
a strong online presence to connect with members, provide resources, and promote their
initiatives.
● Solution: Pinch Africa designed and developed a user-friendly website for AWIBA
Network (https://awibanetwork.com/), likely focusing on showcasing success stories,
providing access to resources, and facilitating networking opportunities.
● Results: The website likely became a valuable platform for AWIBA Network to connect
with members, promote their programs, and advocate for women’s economic
empowerment.
● Values: This demonstrates Pinch Africa’s Customer-centric approach by understanding
the needs of a women-focused organization, High Standards in website design and
development, and commitment to Impact by supporting AWIBA Network’s mission.
Case Study 22: Kilimani Junior School – Educational Website
● Challenge: Kilimani Junior School needed a website to provide information about their
school, attract prospective students, and engage with parents.
● Solution: Pinch Africa designed and developed a website for Kilimani Junior School,
likely focusing on showcasing the school’s facilities, curriculum, and values, and providing
a platform for communication with parents and students.
● Results: The website likely helped Kilimani Junior School enhance their online presence,
attract new students, and improve communication with their community.
● Values: This highlights Pinch Africa’s Customer-centric approach by understanding the
needs of an educational institution, High Standards in website design and development,
and Passion for supporting education through digital solutions.
Case Study 23: S3 Uniworld – International Education Platform
● Challenge: S3 Uniworld, an international education consultancy, needed a website to
promote their services and connect with students seeking overseas education
opportunities.
● Solution: Pinch Africa designed and developed a website for S3 Uniworld, likely focusing
on showcasing their partner universities, providing information about study abroad
programs, and facilitating inquiries from prospective students.
● Results: The website likely helped S3 Uniworld expand their reach, attract new students,
and promote their international education services.
● Values: This demonstrates Pinch Africa’s Customer-centric approach by understanding
the needs of an international education consultancy, High Standards in website design
and development, and Passion for supporting educational opportunities.
Case Study 24: ANK Training Institute – Vocational Training Website
● Challenge: ANK Training Institute, a vocational training provider, needed a website to
promote their courses and attract students.
● Solution: Pinch Africa designed and developed a website for ANK Training Institute, likely
focusing on showcasing their courses, providing information about their training programs,
and facilitating enrollment inquiries.
● Results: The website likely helped ANK Training Institute enhance their online presence,
attract new students, and promote their vocational training programs.
● Values: This highlights Pinch Africa’s Customer-centric approach by understanding the
needs of a vocational training provider, High Standards in website design and
development, and Passion for supporting skills development through digital solutions.
Case Study 25: Bwindi Plus School – Educational Website
● Challenge: Bwindi Plus School needed a website to provide information about their
school, attract prospective students, and engage with parents.
● Solution: Pinch Africa designed and developed a website for Bwindi Plus School, likely
focusing on showcasing the school’s facilities, curriculum, and values, and providing a
platform for communication with parents and students.
● Results: The website likely helped Bwindi Plus School enhance their online presence,
attract new students, and improve communication with their community.
● Values: This demonstrates Pinch Africa’s Customer-centric approach by understanding
the needs of an educational institution, High Standards in website design and
development, and Passion for supporting education through digital solutions.
Case Study 26: Afya Digital, Utafiti Research Repository, Ujuzi, WACI Health Data
Virtualization – Data Visualization Platforms
● Challenge: These organizations, involved in healthcare, research, and data
management, needed platforms to visualize and present data effectively.
● Solution: Pinch Africa likely developed custom data visualization platforms for each
organization, tailored to their specific needs and data sets.
● Results: The platforms likely enabled these organizations to analyze data, gain insights,
and communicate information more effectively through interactive visualizations and
dashboards.
● Values: This highlights Pinch Africa’s Innovation in developing custom data visualization
solutions, High Standards in technology and design, and Passion for helping
organizations harness the power of data.
Case Study 27: Shina Foundation, AfNHI, SND Africa – Non-profit Websites
● Challenge: These non-profit organizations needed websites to promote their causes,
engage with supporters, and raise awareness for their initiatives.
● Solution: Pinch Africa designed and developed websites for each organization, likely
focusing on showcasing their missions, programs, and impact, and providing a platform
for donations and volunteer engagement.
● Results: The websites likely helped these organizations enhance their online presence,
attract supporters, and amplify their impact in the communities they serve.
● Values: This demonstrates Pinch Africa’s Customer-centric approach by understanding
the needs of non-profits, High Standards in website design and development, and
commitment to Impact by supporting their missions.
Case Study 28: Cleanfax Dry Cleaners, Ice Clean Care, Shams Cleaning – Service Industry
Websites
● Challenge: These businesses in the cleaning service industry needed websites to
promote their services, attract customers, and establish an online presence.
● Solution: Pinch Africa designed and developed websites for each business, likely
focusing on showcasing their services, pricing, and contact information, and providing a
user-friendly platform for booking and inquiries.
● Results: The websites likely helped these businesses enhance their online visibility,
attract new customers, and grow their businesses.
● Values: This highlights Pinch Africa’s Customer-centric approach by understanding the
needs of service-oriented businesses, High Standards in website design and
development, and Passion for helping businesses succeed online.
Case Study 29: Rock of Peace, Happy Movers – Website Development for Diverse
Businesses
● Challenge: These businesses, offering diverse services, needed websites to establish
their online presence and promote their offerings.
● Solution: Pinch Africa designed and developed websites for each business, tailored to
their specific needs and target audiences.
● Results: The websites likely helped these businesses enhance their online visibility,
attract customers, and achieve their business goals.
● Values: This demonstrates Pinch Africa’s versatility and Customer-centric approach by
tailoring solutions to diverse businesses, High Standards in website design and
development, and Passion for helping businesses succeed online.
Performance Marketing Packages
Essential Growth Package
● Target Audience: Small to medium-sized businesses (SMBs) and startups seeking to
establish a strong online presence and generate leads.
● Industries: Suitable for a wide range of industries, including retail, e-commerce,
professional services, and technology.
● Platforms: Focus on two primary platforms (e.g., Google Ads and Facebook Ads) to
maximize budget efficiency and reach.
● Services Included:
○ Campaign setup and management
○ Targeted audience research and segmentation
○ Compelling ad copywriting and creative design
○ Conversion tracking and optimization
○ Monthly performance reporting and analysis
● Reach Potential: Reach a targeted audience of 5,000 – 20,000 potential customers per
month.
● Conversion Focus: Drive website traffic, generate leads, and increase brand awareness.
● Pricing:
○ Monthly Retainer: KES 60,000 / USD $420
○ Minimum Ad Budget: KES 50,000 / USD $350
Accelerated Growth Package
● Target Audience: Growing businesses and organizations seeking to scale their
marketing efforts and achieve significant growth in leads and sales.
● Industries: Ideal for businesses in competitive industries, including healthcare, finance,
education, and e-commerce.
● Platforms: Utilize a multi-platform approach (e.g., Google Ads, Facebook Ads, LinkedIn
Ads, and Instagram Ads) to maximize reach and engagement.
● Services Included:
○ Advanced campaign strategy and management
○ In-depth audience research and persona development
○ High-impact ad creatives and A/B testing
○ Conversion rate optimization (CRO)
○ Retargeting campaigns
○ Detailed performance tracking and reporting
○ Monthly consultations and strategy reviews
● Reach Potential: Reach a wider and more diverse audience of 20,000 – 50,000 potential
customers per month.
● Conversion Focus: Drive high-quality leads, increase sales, and improve customer
acquisition.
● Pricing:
○ Monthly Retainer: KES 90,000 / USD $630
○ Minimum Ad Budget: KES 90,000 / USD $630
Premium Growth Package
● Target Audience: Established businesses and organizations seeking to dominate their
market and achieve exponential growth in leads, sales, and brand authority.
● Industries: Suitable for businesses in any industry seeking to maximize their online
presence and achieve ambitious growth targets.
● Platforms: Leverage a comprehensive omnichannel approach, including Google Ads,
Facebook Ads, LinkedIn Ads, Instagram Ads, YouTube Ads, and programmatic
advertising.
● Services Included:
○ Custom-tailored campaign strategy and management
○ Advanced audience targeting and segmentation
○ Data-driven creative development and optimization
○ Landing page optimization
○ Full-funnel marketing automation
○ Attribution modeling and in-depth performance analysis
○ Dedicated account manager and weekly consultations
● Reach Potential: Reach a massive and highly targeted audience of 50,000 – 100,000+
potential customers per month.
● Conversion Focus: Drive substantial leads, maximize sales, and establish market
leadership.
● Pricing:
○ Monthly Retainer: KES 300,000 / USD $2,100
○ Minimum Ad Budget: KES 300,000 / USD $2,100
Home
About Us
● Our Story
● Our Team
● Our Values
● Our Philosophy
Services
● Performance Marketing
● Website Design & Development
● Analytics & CRM Integration
● Branding & Content Creation
● Digital Events & Conference Management
● Videography & Photography
Case Studies
● Performance Marketing
○ TNL Motors
○ Bomba Africa
○ Spot Tracking
○ MK Africa
○ Garrett Gold Detectors
○ Raisin Capital
○ Capital Connect
○ S3 Education Consultants
○ Merican Kitchens
○ Timeless Timber
○ Paradise Farm Cottages
● Website Design
○ Ukulima Sacco
○ Apstar Sacco
○ The Youth Platform
○ Stop TB Partnership Kenya
○ PAL Network
○ AWIBA Network
○ Kilimani Junior School
○ S3 Uniworld
○ ANK Training Institute
○ Bwindi Plus School
○ Inuka Platinum Homes
● NGO Projects
○ IAVI
○ Zambian Youth Platform
○ Global Fund Advocates Network (GFAN)
○ WACI Health
○ Shina Foundation
○ AfNHI
○ SND Africa
Packages
Performance Marketing Packages
Essential Growth Package
● Target Audience: Small to medium-sized businesses (SMBs) and startups seeking to
establish a strong online presence and generate leads.
● Industries: Suitable for a wide range of industries, including retail, e-commerce,
professional services, and technology.
● Platforms: Focus on two primary platforms (e.g., Google Ads and Facebook Ads) to
maximize budget efficiency and reach.
● Services Included:
○ Campaign setup and management
○ Targeted audience research and segmentation
○ Compelling ad copywriting and creative design
○ Conversion tracking and optimization
○ Monthly performance reporting and analysis
● Reach Potential: Reach a targeted audience of 5,000 – 20,000 potential customers per
month.
● Conversion Focus: Drive website traffic, generate leads, and increase brand awareness.
● Pricing:
○ Monthly Retainer: KES 60,000 / USD $420
○ Minimum Ad Budget: KES 50,000 / USD $350
Accelerated Growth Package
● Target Audience: Growing businesses and organizations seeking to scale their
marketing efforts and achieve significant growth in leads and sales.
● Industries: Ideal for businesses in competitive industries, including healthcare, finance,
education, and e-commerce.
● Platforms: Utilize a multi-platform approach (e.g., Google Ads, Facebook Ads, LinkedIn
Ads, and Instagram Ads) to maximize reach and engagement.
● Services Included:
○ Advanced campaign strategy and management
○ In-depth audience research and persona development
○ High-impact ad creatives and A/B testing
○ Conversion rate optimization (CRO)
○ Retargeting campaigns
○ Detailed performance tracking and reporting
○ Monthly consultations and strategy reviews
● Reach Potential: Reach a wider and more diverse audience of 20,000 – 50,000 potential
customers per month.
● Conversion Focus: Drive high-quality leads, increase sales, and improve customer
acquisition.
● Pricing:
○ Monthly Retainer: KES 90,000 / USD $630
○ Minimum Ad Budget: KES 90,000 / USD $630
Premium Growth Package
● Target Audience: Established businesses and organizations seeking to dominate their
market and achieve exponential growth in leads, sales, and brand authority.
● Industries: Suitable for businesses in any industry seeking to maximize their online
presence and achieve ambitious growth targets.
● Platforms: Leverage a comprehensive omnichannel approach, including Google Ads,
Facebook Ads, LinkedIn Ads, Instagram Ads, YouTube Ads, and programmatic
advertising.
● Services Included:
○ Custom-tailored campaign strategy and management
○ Advanced audience targeting and segmentation
○ Data-driven creative development and optimization
○ Landing page optimization
○ Full-funnel marketing automation
○ Attribution modeling and in-depth performance analysis
○ Dedicated account manager and weekly consultations
● Reach Potential: Reach a massive and highly targeted audience of 50,000 – 100,000+
potential customers per month.
● Conversion Focus: Drive substantial leads, maximize sales, and establish market
leadership.
● Pricing:
○ Monthly Retainer: KES 300,000 / USD $2,100
○ Minimum Ad Budget: KES 300,000 / USD $2,100
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