Marketing Solutions
overview
What is Digital Marketing?
Basically, digital marketing refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing and even blogging are all great examples of digital marketing—they help introduce people to your company and convince them to buy.
Solutions
Comprehensive Digital Marketing Strategies include
Paid search advertising
Paid search advertising is one of the best ways to target potential customers who are actively searching for a product or service like yours.
Search Engine Optimization
If you don’t want to pay to show up in the SERPs, you can also use search engine optimization (SEO) to try and rank pages or blog posts on your site organically.
Social media Marketing
And, just like SEO, organically marketing your business on social media takes a lot more time and effort, but in the long run, it can deliver much cheaper results.
Content Marketing
Content marketing covers any digital marketing effort that uses content assets to build brand awareness or drive clicks, leads or sales.
Email Marketing
Email marketing is the oldest form of online marketing. Most digital marketers use email marketing to advertise special deals, highlight content or promote an event.
Conversion rate optimization
It’s the art and science of improving your online user experience. Most of the time, businesses use CRO to get more conversions (leads, chats, calls, sales, etc) out of their existing website traffic.
Pricing and Plan
A well-planned Digital marketing will rank better, sell more, and cost you less in the long run.
Pinch Basic
Designed for businesses with basic IT requirements- All Pinch Basic services include:
- Digital Media Strategy
- Digital Campaign Management
- Content calendar available
- Remote support
- Monthly reporting / Analytics & Data
- 1 Live Stream Video
- Estimated Reach – 50,000- 70,000
- Sponsored Ads Limit of KES 40,000
Pinch Plus
Designed for businesses looking to eliminate costly break/fix IT services- All Pinch Plus services include:
- All Pinch Basic listed services
- Basic Search Engine Optimization
- Copyrighting/Blog post
- Creating & sending newsletters
- Google Ads- Search, Display
- Estimated Reach – 140,000- 300,000
- Sponsored Ads Limit of KES 70,000
Pinch Pro
A fully comprehensive plan for any business size or needs.- All Pinch Pro services include:
- All Pinch Plus Listed Services
- Advanced Search Engine Optimization
- Regular website updates
- Google Ads- Search, Display
- Google Analytics Integration
- Estimated Reach – 200,000- 500,000
- Sponsored Ads Limit of KES 130,000