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Digital Branding

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overview

What Is Digital Branding?

Digital branding is about establishing your brand’s story and presence in the digital space. Digital branding is the key to establishing a meaningful connection with your target audience. It’s about using your unique proposition to differentiate yourself and your offerings from the competition.

Solutions

The 6 components of successful digital branding

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    Brand messaging

    Brand messaging is what your company says and how you say it. If I’m opening a breakfast joint with the best blueberry pancakes in town, you best be sure I’m mentioning that in my brand message. The message should reflect what your company does and believes.

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    SEO

    SEO (search engine optimization) ensures your brand and its offerings are easily found on search engines, one of the primary avenues through which customers seek out your services. Start by designing your website with SEO in mind.

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    Social media

    When using social media, think like an influencer would: Schedule out posts for specific times and dates, engage with commenters and respond to direct messages. And don’t forget to track your progress.

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    Email marketing

    With all the flashy tools out there to market your brand digitally, it’s easier to forget about good ol’ fashioned email. Online mailers are an easy way to reach out to customers, especially those who don’t use social media.

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    Online advertising

    Online advertising uses the power of the web to market your products. It’s not so simple as a banner on a webpage anymore. Today, there are dozens of ways to advertise digitally..

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    Content marketing

    These days, it’s not enough to simply advertise your product. To create a loyal, returning customer base, engagement is paramount. That’s where content marketing comes in.

Benefits

Our services provide a unique range of digital branding benefits

  • Target your audience

    Your company’s online presence is the premiere mode by which most potential customers will learn about and interact with your brand. Digital branding let’s you zero-in on your audience by targeting specific customer groups through the online platforms.

  • Connect with customers

    Successful digital branding makes customers feel like you’re speaking directly to them, especially because you’re engaging on the same platforms they use to interact with friends and family members. Be personal and meaningful.

  • Spread the word—fast

    There are tertiary benefits to digital branding too, like the potential to “go viral” or reach a mass audience in a short period of time at little to no cost.

  • Increased efficiency

    At its core, digital branding facilitates communication between a company and its customers. This can be as simple as making it easy for customers to find information about your company on your website, or helping them quickly get great customer service.

  • Build Relationships

    Your brand needs to tell a credible story. A story that consumers want to be able to relate to. The digital landscape is evolving fast and we’re experiencing a technological evolution that gives potential consumer the tools to experience brands in many ways.

Pricing and Plan

A well-done branding will rank better, sell more, and cost you less in the long run.

Pinch Basic

Designed for businesses with basic IT requirements
KES 80,000 /per month
Pricing includes coverage for users
  • All Pinch Basic services include:
  • Digital Media Strategy
  • Digital Campaign Management
  • Content calendar available
  • Remote support
  • Monthly reporting / Analytics & Data
  • 1 Live Stream Video
  • Estimated Reach – 50,000- 70,000
  • Sponsored Ads Limit of KES 40,000
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Pinch Plus

Designed for businesses looking to eliminate costly break/fix IT services
KES 140,000 /per month
Pricing includes coverage for users
  • All Pinch Plus services include:
  • All Pinch Basic listed services
  • Basic Search Engine Optimization
  • Copyrighting/Blog post
  • Creating & sending newsletters
  • Google Ads- Search, Display
  • Estimated Reach – 140,000- 300,000
  • Sponsored Ads Limit of KES 70,000
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Pinch Pro

A fully comprehensive plan for any business size or needs.
KES 260,000 /per month
Pricing includes coverage for users
  • All Pinch Pro services include:
  • All Pinch Plus Listed Services
  • Advanced Search Engine Optimization
  • Regular website updates
  • Google Ads- Search, Display
  • Google Analytics Integration
  • Estimated Reach – 200,000- 500,000
  • Sponsored Ads Limit of KES 130,000
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