Solutions

The 6 components of successful digital branding

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  Brand messaging

  Brand messaging is what your company says and how you say it. If I’m opening a breakfast joint with the best blueberry pancakes in town, you best be sure I’m mentioning that in my brand message. The message should reflect what your company does and believes.

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  SEO

  SEO (search engine optimization) ensures your brand and its offerings are easily found on search engines, one of the primary avenues through which customers seek out your services. Start by designing your website with SEO in mind.

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  Social media

  When using social media, think like an influencer would: Schedule out posts for specific times and dates, engage with commenters and respond to direct messages. And don’t forget to track your progress.

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  Email marketing

  With all the flashy tools out there to market your brand digitally, it’s easier to forget about good ol’ fashioned email. Online mailers are an easy way to reach out to customers, especially those who don’t use social media.

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  Online advertising

  Online advertising uses the power of the web to market your products. It’s not so simple as a banner on a webpage anymore. Today, there are dozens of ways to advertise digitally..

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  Content marketing

  These days, it’s not enough to simply advertise your product. To create a loyal, returning customer base, engagement is paramount. That’s where content marketing comes in.