Digital Marketing in NGOs
The use of marketing in NGOs is not always seen positively in entities. There is usually distrust of this discipline because of the relationship it has with consumerism and its use by the business world. However, the main organizations have departments or services of this type. Because they see that it is an essential tool to improve their visibility and maintain a good relationship with their environment.
What does marketing in NGOs contribute?
The use of marketing techniques by social entities affects their environment and “public”. Understanding “public” its social base, activists and society in general, is an aspect that can make the difference between the success or failure of the actions of an NGO. Through them they will not only be able to reach more people, but also get to know their surroundings better and gain greater adherence to the cause they defend.
Thanks to this type of techniques, we can improve the visibility of the entity and its message. This can lead to increasing the number of members or volunteers, for example. But it will also help us to make people who already participate in the organization feel more cared for and taken into account. This way they will be more motivated and their commitment to the cause will be stronger.