Digital Marketing in E-Commerce
The use of Digital marketing in Ecommerce marketing is the practice of driving top-of-funnel traffic to convert into sales and customers. And there are hundreds of ways to go about it from focusing on organic traffic and SEO to using Facebook or Google ads to drive targeted traffic.
What does marketing in E-Commerce contribute?
Ecommerce marketing is the practice of using promotional tactics to drive traffic to your online store, converting that traffic into paying customers, and retaining those customers post-purchase. A holistic ecommerce marketing strategy is made up of marketing tactics both on and off your website a sound marketing strategy can help you build brand awareness, drive customer loyalty, and ultimately increase online sales.
Thanks to this type of techniques, we can improve the visibility of the entity and its message. This can lead to increasing the number of members or volunteers, for example. But it will also help us to make people who already participate in the organization feel more cared for and taken into account. This way they will be more motivated and their commitment to the cause will be stronger.