The use of marketing in NGOs is often controversial. In this article we explain why it is important for these entities and what aspects you should bear in mind.
Tomorrow is the International Day for Peace. For that reason, at Cetrex Marketing we dedicate our article of the week to a type of organization that helps promote it: Non-Governmental Organizations (NGOs).
The use of marketing in NGOs is not always seen positively in entities. There is usually distrust of this discipline because of the relationship it has with consumerism and its use by the business world. However, the main organizations have departments or services of this type. Because they see that it is an essential tool to improve their visibility and maintain a good relationship with their environment.
After all, marketing is a set of tools. And like any methodology, it can be used for various purposes. Profit or non-profit. Ethical or unethical.