• User-Friendly Website Navigation

Ensure the website visitors have easy and smooth website navigation by having a website layout that is simple and reasonably organized.

• A Responsive, Mobile-friendly Design

Mobile accounts for approximately half of the web traffic worldwide. In the second quarter of 2020, mobile devices (excluding tablets) generated 51.53% of global website traffic.

• Clear Identity/Call for Action

CTAs are a must and are useful for guiding visitors towards activities like online purchases, availing discounts, subscribing to your newsletter or promotional emails, etc.

• Whatsapp for Business Integration

To allow your visitors to contact you and start chatting with just a click. Giving our customers the opportunity to contact us through this channel allows us to provide a unique experience to our customers, both online and offline.

• Social Media Platform Integration

This will help you engage your audience, improve your followership, generate more traffic. E.g. Social login, Social share on photos, videos and follow buttons.

For inquiries call/WhatsApp us at 0706206160 or send us an email at info@pinch.africa.

Whether you are planning to increase brand awareness or grow your sales numbers, it can be difficult to achieve your goals without a well-thought-out website.

Your audience expects nothing less than a website that has all the information they need to make the right purchasing decisions.

That being said, the way people use websites for learning more about the products they want to buy is constantly changing. What works this year might not work in the next, so it’s important to follow important web design trends that can help your brand stay relevant and generate the results you wanted.

Let’s take a look at some ideas for improving the look and performance of your business’s website:

1. Images blending with graphics

You can never go wrong with high-quality photos to reel in visitors. Nowadays, graphics are used to complement images, creating a highly expressive and dynamic aesthetic. In order for this to work, you will need to pick the right graphics and photos that go along with the personality of your brand. Using the best web design tools will help you at this point.

For example, if you own an online shop that sells bakeware, you can use images of cakes and pies overlapped by dynamic illustrations. It makes for a pretty site that’s sure to entice potential customers.

2. A minimalist feel

Although minimalism is not a new thing, it maintains its appeal among brands that assume a sophisticated and luxurious aesthetic.

Apple has set the tone for modern website development with its effective use of whitespace that emphasizes efficient and high-quality products without any theatrics.

Taking cues from Apple, other brands are exploring the use of white space as a framing convention. If you want to put more emphasis on your products, opt for a cleaner WordPress theme and keep clutter to a minimum.

3. Pastel colors

Somehow, people have been bringing back elements of 80s pop culture. Pastel colors, for one, have signalled their return, setting off a trend where nostalgia plays an important role in engaging specific audiences, such as members of the millennial generation.

That said, you may do well to update your website with pastel colors. Blues, pinks, and yellows can really capture the nostalgic vibe that you want to infuse to your products.

Such a color scheme for your website also works well for attracting art enthusiasts, travelers, and people looking for great home improvement ideas.

4. Localized content

In this day and age, being able to personalize your website to a local audience is just as important as functionality.

If you want to raise brand awareness within a target community, try incorporating elements of the local culture to the appearance of your website with a little help from an experienced web design company.

If you are looking to increase your sales numbers in the Kenyan market, you can hire companies like Pinch Africa for creating websites that engage local audiences.

With the COVID-19 pandemic limiting travel and crowded gatherings, virtual conferences and events have replaced their in-person counterparts. Rather than these disruptions slowing planning down, it seems like there are more events than ever, between webinars and launch events and industry conferences.

If you’re hosting a virtual conference or event for the first time, arm yourself with these tips for a successful experience.

1. Budget

Virtual events do have a lower cost than in-person ones but the more activity and attendance you have, the more you’ll need to budget for, especially for the supporting technology.

Other budgeting items you’ll need to consider that are related to virtual events include: heavy social media promotion, live captioning, comment moderation and hosting videos and documents after the event is over.

2. Mix live streams & prerecorded videos

The benefit of a virtual event is that you’re usually able to watch talks that you miss. But then, what’s the point of attending if you’ll just be able to watch later? Beef up your events and make them more appealing to live attendees with fun live streams, virtual breakout rooms or discussion chats and other interactive material.

Prerecorded videos let your speakers off the hook for any technology issues and also allow for editing if needed. Livestreams are a lot more interactive for everyone and a value-add if attendees need to pay to attend.

Mixing the two types of videos up in one event makes it fun and memorable, overcoming the staleness factor that strictly prerecorded videos can have.

3. Prepare your speakers

For an entirely virtual event, make sure your speakers are fully prepared. Larger events should do test runs for internet speed, comfort level with the technology and mic checks. Livestreaming and using whichever event platform you choose might be a new experience for your speakers so it’s best to prepare them for what they might encounter.

Some common scenarios to prepare for include:

• Finding the best physical environment for your speaker to minimize interruptions and have clear sound.
• If sharing a screen or live stream, tips on what to turn off on your computer, such as putting all notifications on hold.
• To comment or not to comment? Ideally, you’ll have a separate person who is moderating the comments so the speaker can focus on their talk.
• What happens if the speaker’s tech fails them or the software glitches or their slides aren’t working? Have backup plans ready for all these possible issues.

Lastly, speakers are another source of promotion for your event. You want them to advertise their talk so their current audience will feel like the event is worth attending.

4. Set expectations for attendees

You need to effectively communicate what attendees should expect in the virtual conference. Be clear in what the event is and who it is for. How does it stand out from all the other virtual events out there?

Make it very easy for attendees to build an event schedule and have the right links to head to when it’s time to attend. With a virtual event, you have the option of expanding your attendance base and effectively generating more potential leads and meaningful engagement.

5. Plan the promotion: Before, during & after

Marketing, especially on social media, will be a big portion of your preparation. Paying for social media ads are a must-have for digital events but don’t forget about event landing pages and newsletter sends. The effort doesn’t end with the day of the event either–virtual events supply plenty of opportunity to repurpose livestream and digital content for weeks after the fact.

Luckily for you, virtual events make it easy to track your ROI and you will be set on knowing how well your campaign is performing.

After the event is over, thank everyone involved and use follow-up surveys to understand what you can work on for next time. These survey results can also become testimonials for the next event promotion.