How an information-generating content approach generated 600+ leads and sign-ups using USSD, APP, and website.

CHALLENGES
Increase KUPA Membership signups and enhance KUPA's digital brand presence in Kenya.
SOLUTIONS
To increase KUPA Kenya membership sign ups, we focused on information-generating content approach to showcase the services offered.

THE IMPACT

In a period of 3 months, our campaigns delivered exceptional results
570 k+
People reached across the social media space
280 +
USSD & App sign-ups
150 k+
Engagement across the different social media channels
490 +
Leads generated with an average of 150 leads per month