How building a digital presence generated 700+ leads for TNL Motors.

about TNL

TNL Motors is a leading automotive dealership known for selling high-quality, pre-owned luxury cars. Despite offering top-tier vehicles, TNL Motors faced challenges in a saturated market, struggling to stand out and attract potential customers. They needed a strategic approach to boost their online presence, drive more traffic to their website, and ultimately, increase leads and sales

Reviewed on

Website Traffic Increase


High-quality leads


boost in sales conversion rates.


Social Media Growth

Solution: Building a Strong Digital Presence

TNL Motors partnered with Pinch Africa, a digital marketing agency, to revamp their online presence. The strategy was built around the following key components:
The first step was to optimize TNL Motors’ website for search engines and user experience. This included improving site speed, enhancing mobile responsiveness, and creating informative and engaging content.

A comprehensive social media plan was developed. This included regular posting, engaging content, and targeted advertising campaigns on platforms such as Facebook, Instagram, and LinkedIn.

Content marketing played a crucial role in positioning TNL Motors as an industry authority. This included blog posts, videos, and infographics related to the luxury car market.

The team at Pinch Africa designed lead generation campaigns using forms, pop-ups, and call-to-action buttons to capture visitors’ information.

Customer testimonials, reviews, and case studies were shared to build trust and credibility.


Over the course of six months, TNL Motors’ website traffic increased by 68%, primarily from social media referrals.

The lead generation campaigns generated 700+ high-quality leads, contributing to a 35% increase in inquiries about their cars.

TNL Motors’ social media following grew by 40% during the campaign, strengthening their brand visibility and recognition.

With an increased flow of interested leads, TNL Motors reported a 25% boost in sales conversion rates.

The return on investment for TNL Motors exceeded 300% within the first year of the campaign.

By focusing on optimizing their digital presence, embracing social media, and creating engaging content, TNL Motors was able to significantly increase their brand awareness, generate leads, and boost sales. The case study demonstrates the power of a strategic and well-executed digital marketing campaign in a competitive industry.
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