Are Videos Part of Your Content Marketing Strategy?

If you have an online presence for your business then you should consider having videos on your content marketing strategy. People are twice as likely to share video content with their friends than any other type of content.
According to Social Media Today, 54% of consumers prefer video over other kinds of content.

The Types of Video Content

There are different types of videos you can create as part of your content depending on what you want to share with your audience.

  • Explainer Videos

These are short videos used to explain your company’s product or service. They can be in live-action, animated, and whiteboard explainer videos.

  • Product Reviews and Demo Videos

These allow you to showcase your product through videos. eg how to use your product. This will help the customer to decide whether to buy the product or not.

  • Live Videos

With live videos, you can get to chat or answer your audience’s questions offering a feel of face-to-face interaction.

  • Question & Answer Videos

This is helpful when you want to answer common questions your audience may have about a particular topic or product.

Why Would You Need the Videos as Part of Your Content?

  • Get Personal With Your Audience/Brand Awareness.

You can also share the behind the scenes(BTS) of what happens in the background e.g. making of your products.

  • Staying Competitive/Build Brand Authority.

Many businesses are now including video on their online content strategy. You don’t want to be the only one left out and miss out on engaging with your audience.

  • Informing and Educating Your Audience.

It helps your customers get a better understanding of your product or service.

  • Boosting Your Business’s Conversions.

According to Wyzowl, 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.

To conclude, video is the only way you can give your audience an up-close or real-time glimpse of what you as a business are doing or what your clients are doing.
Sometimes it’s not always about the profits but also sharing valuable information that might be helpful to anyone who will come across your social media pages.

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5 Main Features of a Business/Corporate Website Development
  • User-Friendly Website Navigation

Ensure the website visitors have easy and smooth website navigation by having a website layout that is simple and reasonably organized.

  • A Responsive, Mobile-friendly Design

Mobile accounts for approximately half of the web traffic worldwide. In the second quarter of 2020, mobile devices (excluding tablets) generated 51.53% of global website traffic.

  • Clear Identity/Call for Action

CTAs are a must and are useful for guiding visitors towards activities like online purchases, availing discounts, subscribing to your newsletter or promotional emails, etc.

  • Whatsapp for Business Integration

To allow your visitors to contact you and start chatting with just a click. Giving our customers the opportunity to contact us through this channel allows us to provide a unique experience to our customers, both online and offline.

  • Social Media Platform Integration

This will help you engage your audience, improve your followership, generate more traffic. E.g. Social login, Social share on photos, videos and follow buttons.

For inquiries call/WhatsApp us at 0706206160 or send us an email at

4 Ideas for Keeping Your Website Relevant

Whether you are planning to increase brand awareness or grow your sales numbers, it can be difficult to achieve your goals without a well-thought-out website.

Your audience expects nothing less than a website that has all the information they need to make the right purchasing decisions.

That being said, the way people use websites for learning more about the products they want to buy is constantly changing. What works this year might not work in the next, so it’s important to follow important web design trends that can help your brand stay relevant and generate the results you wanted.

Let’s take a look at some ideas for improving the look and performance of your business’s website:

1. Images blending with graphics

You can never go wrong with high-quality photos to reel in visitors. Nowadays, graphics are used to complement images, creating a highly expressive and dynamic aesthetic. In order for this to work, you will need to pick the right graphics and photos that go along with the personality of your brand. Using the best web design tools will help you at this point.

For example, if you own an online shop that sells bakeware, you can use images of cakes and pies overlapped by dynamic illustrations. It makes for a pretty site that’s sure to entice potential customers.

2. A minimalist feel

Although minimalism is not a new thing, it maintains its appeal among brands that assume a sophisticated and luxurious aesthetic.


Apple has set the tone for modern website development with its effective use of whitespace that emphasizes efficient and high-quality products without any theatrics.

Taking cues from Apple, other brands are exploring the use of white space as a framing convention. If you want to put more emphasis on your products, opt for a cleaner WordPress theme and keep clutter to a minimum.

3. Pastel colors

Somehow, people have been bringing back elements of 80s pop culture. Pastel colors, for one, have signalled their return, setting off a trend where nostalgia plays an important role in engaging specific audiences, such as members of the millennial generation.

That said, you may do well to update your website with pastel colors. Blues, pinks, and yellows can really capture the nostalgic vibe that you want to infuse to your products.

Such a color scheme for your website also works well for attracting art enthusiasts, travelers, and people looking for great home improvement ideas.

4. Localized content

In this day and age, being able to personalize your website to a local audience is just as important as functionality.

If you want to raise brand awareness within a target community, try incorporating elements of the local culture to the appearance of your website with a little help from an experienced web design company.

If you are looking to increase your sales numbers in the Kenyan market, you can hire companies like Pinch Africa for creating websites that engage local audiences.

5 Tips for hosting a successful virtual conference or event

With the COVID-19 pandemic limiting travel and crowded gatherings, virtual conferences and events have replaced their in-person counterparts. Rather than these disruptions slowing planning down, it seems like there are more events than ever, between webinars and launch events and industry conferences.

If you’re hosting a virtual conference or event for the first time, arm yourself with these tips for a successful experience.

  1. Budget


Virtual events do have a lower cost than in-person ones but the more activity and attendance you have, the more you’ll need to budget for, especially for the supporting technology.

Other budgeting items you’ll need to consider that are related to virtual events include: heavy social media promotion, live captioning, comment moderation and hosting videos and documents after the event is over.

2. Mix live streams & prerecorded videos

live streams & prerecorded videos

The benefit of a virtual event is that you’re usually able to watch talks that you miss. But then, what’s the point of attending if you’ll just be able to watch later? Beef up your events and make them more appealing to live attendees with fun live streams, virtual breakout rooms or discussion chats and other interactive material.

Prerecorded videos let your speakers off the hook for any technology issues and also allow for editing if needed. Livestreams are a lot more interactive for everyone and a value-add if attendees need to pay to attend.

Mixing the two types of videos up in one event makes it fun and memorable, overcoming the staleness factor that strictly prerecorded videos can have.

3. Prepare your speakers

Prepare your speakers

For an entirely virtual event, make sure your speakers are fully prepared. Larger events should do test runs for internet speed, comfort level with the technology and mic checks. Livestreaming and using whichever event platform you choose might be a new experience for your speakers so it’s best to prepare them for what they might encounter.

Some common scenarios to prepare for include:

  • Finding the best physical environment for your speaker to minimize interruptions and have clear sound.
  • If sharing a screen or live stream, tips on what to turn off on your computer, such as putting all notifications on hold.
  • To comment or not to comment? Ideally, you’ll have a separate person who is moderating the comments so the speaker can focus on their talk.
  • What happens if the speaker’s tech fails them or the software glitches or their slides aren’t working? Have backup plans ready for all these possible issues.

Lastly, speakers are another source of promotion for your event. You want them to advertise their talk so their current audience will feel like the event is worth attending.

  1. Set expectations for attendees

You need to effectively communicate what attendees should expect in the virtual conference. Be clear in what the event is and who it is for. How does it stand out from all the other virtual events out there?

Make it very easy for attendees to build an event schedule and have the right links to head to when it’s time to attend. With a virtual event, you have the option of expanding your attendance base and effectively generating more potential leads and meaningful engagement.

5. Plan the promotion: Before, during & after


Marketing, especially on social media, will be a big portion of your preparation. Paying for social media ads are a must-have for digital events but don’t forget about event landing pages and newsletter sends. The effort doesn’t end with the day of the event either–virtual events supply plenty of opportunity to repurpose livestream and digital content for weeks after the fact.

Luckily for you, virtual events make it easy to track your ROI and you will be set on knowing how well your campaign is performing.

After the event is over, thank everyone involved and use follow-up surveys to understand what you can work on for next time. These survey results can also become testimonials for the next event promotion.

How to Attract Prospects to your Website

Now that you know who you’re targeting and have a sense of where they are online, it’s time to dish out helpful content and keep your brand top of mind throughout your prospect’s information discovery journey. This content can take the form of blogs, offers, emails, ads, social media marketing, and more. Any way you’re putting your brand out there and asking for information on potential customers, you’re generating leads.

Lead Generation Strategies

Content marketing is planning and publishing content in order to educate, generate leads, and connect with your audience. This includes social media, offers or content pieces like infographics, templates, or guides, blogging, video, and podcasts. Any piece of content that exists online and has your brand on it is valuable for both generating leads and for brand awareness. Try HubSpot’s course on content marketing to learn how to create and repurpose content, and the ins and outs of content marketing strategy.

  • Email marketing

Email marketing is a way to build relationships with prospects, convert leads, and offer value in the form of discounts, newsletters, or information. Use HubSpot’s email marketing certification to become an expert on email marketing strategy and execution.

  • Ads and Retargeting Ads

Social media advertising, search advertising, and retargeting ads are all effective lead generation strategies. With hyper-specific targeting options, the ability to use ads along with organic social media and content marketing efforts, and platforms with active users from any demographic, digital advertisements work for any growing busines

  • Blogging

Having a successful blog is valuable for several teams at your company. You can generate traffic to your website, feature your product, rank on search engines, and open a dialogue with your audience. Blogs are great opportunities to generate leads as well. Learn how to use blogging to generate leads here.

  • Social media marketing

Social media marketing has the largest daily active online user base (2 billion) available and open to new ideas, content, and brands. Try social-only offers, use landing pages specific to the source, use audience targeting using your buyer persona, and test out contests to generate leads.

  • Video marketing

Videos are a super effective form of content marketing that attract 300% more traffic and help to nurture leads. By combining videos with forms, you can both attract and convert traffic all in one place.Bonus: video also helps people better understand your product and brand.

  • Website

Your website is a perfect location to drive leads. Offer opportunities for people to enter their email and join a VIP club or receive your newsletter or discounts. Create a free tool or service, then create a login for each new user, entering them into your ecosystem. Make sure there are ample lead generation forms throughout your website — like Pinch Form’s free, easily customizable lead generation forms — asking for information in exchange for a product demo, industry report, or other offer. Here’s how to optimize your website for lead generation




The modern customer: THE WORLD OF ME

The world of me  customer is curious.

He is constantly online in order not to miss any trend which influencer, friends from his environment or the brands of his trust have tracked down or occupy.

The world of me customer is social.

He makes a claim to individuality. Nevertheless, he would like to show them in the appropriate “community”, live them out, find confirmation and further inspiration. Likes and followers are important instruments of self-affirmation and identification in the online community.

The world of me customer is creative.

The high reputation of start-ups, the democratization of the internet with YouTube stars and the beautiful lives of self-made influencers have shown that everyone can be actively creative and impress others with a targeted mixture of their own ideas and their interpretation of lifestyle. He transfers this external image to himself

The world of me customer lives a healthy life.

Whether fitness, cosmetics, clothing or nutrition: the value resonates in almost every purchase decision and is linked in a modified form to environmental friendliness, for example when purchasing electronics (conservation of resources).

The world of me customer wants to be treated as a VIP.

Flying with Business Class at the same price; being on the guest list while others have to pay or receiving the limited promotional package with two extra features at the same price − many people appreciate receiving better or more exclusive services than others.

The world of me customer is busy.

If it is possible to save time on products or shopping, the feeling is positive. Whether this is possible via personalized offers in the online shop or special delivery times and set-up services − there are many possibilities.

What does that mean? The oversupply of advertising experienced daily has drastically increased the reaction threshold. Today a consumer has to be surprised and thrilled in an unique way to draw his attention to advertising and offers through brands. He must be excited to recognize a brand and feel inspired. Only then can an emotional bond with the brand be established Pinch Africa Can Help you brand.