Social Media

Are Videos Part of Your Content Marketing Strategy?

If you have an online presence for your business then you should consider having videos on your content marketing strategy. People are twice as likely to share video content with their friends than any other type of content.
According to Social Media Today, 54% of consumers prefer video over other kinds of content.

The Types of Video Content

Video Marketing

There are different types of videos you can create as part of your content depending on what you want to share with your audience.

  • Explainer Videos

These are short videos used to explain your company’s product or service. They can be in live-action, animated, and whiteboard explainer videos.

  • Product Reviews and Demo Videos

These allow you to showcase your product through videos. eg how to use your product. This will help the customer to decide whether to buy the product or not.

  • Live Videos

With live videos, you can get to chat or answer your audience’s questions offering a feel of face-to-face interaction.

  • Question & Answer Videos

This is helpful when you want to answer common questions your audience may have about a particular topic or product.

Why Would You Need the Videos as Part of Your Content?

Woman watching a video
  • Get Personal With Your Audience/Brand Awareness.

You can also share the behind-the-scenes(BTS) of what happens in the background e.g. making of your products.

  • Staying Competitive/Build Brand Authority.

Many businesses are now including video in their online content strategy. You don’t want to be the only one left out and miss out on engaging with your audience.

  • Informing and Educating Your Audience.

It helps your customers get a better understanding of your product or service.

  • Boosting Your Business’s Conversions.

According to Wyzowl, 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.

To conclude, video is the only way you can give your audience an up-close or real-time glimpse of what you as a business are doing.
Sometimes it’s not always about the profits but also sharing valuable information that might be helpful to anyone who will come across your social media pages.

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