Whether you are planning to increase brand awareness or grow your sales numbers, it can be difficult to achieve your goals without a well-thought-out website.
Your audience expects nothing less than a website that has all the information they need to make the right purchasing decisions.
That being said, the way people use websites for learning more about the products they want to buy is constantly changing. What works this year might not work in the next, so it’s important to follow important web design trends that can help your brand stay relevant and generate the results you wanted.
Let’s take a look at some ideas for improving the look and performance of your business’s website:
1. Images blending with graphics
You can never go wrong with high-quality photos to reel in visitors. Nowadays, graphics are used to complement images, creating a highly expressive and dynamic aesthetic. In order for this to work, you will need to pick the right graphics and photos that go along with the personality of your brand. Using the best web design tools will help you at this point.
For example, if you own an online shop that sells bakeware, you can use images of cakes and pies overlapped by dynamic illustrations. It makes for a pretty site that’s sure to entice potential customers.
2. A minimalist feel
Although minimalism is not a new thing, it maintains its appeal among brands that assume a sophisticated and luxurious aesthetic.
Apple has set the tone for modern website development with its effective use of whitespace that emphasizes efficient and high-quality products without any theatrics.
Taking cues from Apple, other brands are exploring the use of white space as a framing convention. If you want to put more emphasis on your products, opt for a cleaner WordPress theme and keep clutter to a minimum.
3. Pastel colors
Somehow, people have been bringing back elements of 80s pop culture. Pastel colors, for one, have signalled their return, setting off a trend where nostalgia plays an important role in engaging specific audiences, such as members of the millennial generation.
That said, you may do well to update your website with pastel colors. Blues, pinks, and yellows can really capture the nostalgic vibe that you want to infuse to your products.
Such a color scheme for your website also works well for attracting art enthusiasts, travelers, and people looking for great home improvement ideas.
4. Localized content
In this day and age, being able to personalize your website to a local audience is just as important as functionality.
If you want to raise brand awareness within a target community, try incorporating elements of the local culture to the appearance of your website with a little help from an experienced web design company.
If you are looking to increase your sales numbers in the Kenyan market, you can hire companies like Pinch Africa for creating websites that engage local audiences.